Books Graphic Design

COLOR MATTERS - BRANDING & IDENTITY

Publisher: SendPoints

Size: 215 x 280 mm

Pages: 288

Binding: Hardcover

Language: English

ISBN: 978-988-12943-9-5

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Book description/Synopsis

Color applied to brand design has always been valued and emphasized, because it plays a significant role in terms of visual effect, psychological impact, brand character, etc. In line with the topic of Color Party, ColorMatters—Branding & Identity has a more specific classification according to color property on more than 100 works from different fields covering the branding of corporations, events, meetings, individuals and so on. The works featured in this book are expressive of the charm of visual language through the distinctive color application and manifestation, and further illustrate the color applied to various brands from graphic design to spatial design, bringing readers another fascinating journey to experience the enchantment of color and branding.

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